Wednesday, April 29, 2020
How To Write Your Work With Me Page Land More Amazeballs Clients - When I Grow Up
How To Write Your âWork With Meâ Page Land More Amazeballs Clients - When I Grow Up Oh, man. This is exciting. Itâs time to write your âWork With Meâ page, which means itâs time to make that money! Your âWork With Meâ page is arguably the most important page on your website. Itâs where your clients will find out all the juicy details about what your offers are and more importantly why they need you. Itâs also where theyâll learn about how much *better* their life is going to be after hiring you for your services. Itâs where your value shines. Straight up your âWork With Meâ page is a big freakinâ deal. Thatâs why you want to make sure you get it right, and I can help. Here, Iâll tell you exactly how to write your âWork With Meâ page and land more amazeballs clients. *Trumpet sounds* Drink every time I say value. This is your outline: First, start with the problem youâre going to solve. By clearly identifying the pain points your future clients have, youâll achieve two things. One, youâll act as a gatekeeper, which means that a person will immediately identify the problem youâre describing as being an active issue in their life (!), or, they wonât. This is a good thing. This way, you arenât wasting their time or your time. Second, by showing you understand your potential clientâs issue, youâre also showing youâre exactly the right person for the job â" because you âgetâ them. This is a *big* reason why theyâll hire you. Second, describe how much better it will be for them after theyâve solved this problem. Paint a gorgeous, stunning picture of how much relief theyâll feel once their need is handled (thanks to hiring you)! Speak to the end result as specifically as you can. Show them how much better it could be. This is where you highlight your value, which is the most important part. Breezy disclaimer: If youâre someone who has a business with an end deliverable that varies from client to client (like a business coach, for example!) donât be shy to say so. You can make it clear that your clientsâ outcomes will vary based on their individual needs and goals! But give them some examples of what could change, so they can specifically see and feel it, too. Next, state your offer and explain the process/logistics. Now that your potential client knows how much you can help them, tell them how youâre going to do it. This is where youâll write the name of your package and explain how it will be delivered along with your timeline and pricing info. ( More on that below!) As an example, letâs consider that business coach. () Here, she should outline that her coaching package contains 6 weekly 45-minute phone sessions, plus customized homework and email support. Cool coaching tip: Try to explain why each step of the process is important and how it will directly play into your clientâs results! This is another way to demonstrate the ~value~ in your offer. As an example, I like to explain that the homework portion of my coaching offer keeps my clients moving forward in between sessions. The email support ensures they never feel stuck. Describe why youâve built in each step of your process, too! Include a brief bio or blurb about yourself. Often, folks never make it to your âAboutâ page â" which is totally fine! We want them on your sales page anyway! â" so having a quick little summary about yourself + a shortlist of what makes you legit (experience, training, previous note-worthy clients or companies, etc.) reinforces youâre the right person for the job and reminds the viewer thereâs a real person ready to connect with them. *Bonus points if it includes information about why this service or offer is important/personal to you!* End with a Call To Action and form, if you need it. CTA = what you want the reader to do. On âWork With Meâ pages, it usually includes a way to âSign up to work together!â âApply here!â or âClick to purchase!â Additionally, if you want them to do anything other than sign up and pay you, feel free to include a form with a few clarifying questions around their needs and how they found you. This way, you have an understanding of your potential client going into your first touchpoint and can make a game plan. Plus, nothing is worse than responding to an email that just says, âIâd like to know more about working together.â That just creates more work for you! OK, so what about the price? For my money, I say include it. At least set an average rate or say something like âprices start at $X.â I recommend this because it is another way to filter out the kinds of clients you want to work with, demonstrate your worth, and build trust. Some people automatically assume if thereâs no dollar sign youâre going to be out of their price range and/or that theyâre going to be swindled, and I cant imagine thats the case with you and your business. Lastly, be sure to put the price after the logistics of the package. You want to sell them on the idea and process first! Worth-while add-ons: If youâd like, you can also include a FAQ section, which will be helpful to the skimmers who just want the fast and dirty on what youâre offering. If possible, tack on stellar testimonials from previous happy clients, too! The more you have, the merrier. Pepper them throughout the copy in different fonts and sizes, and if you have a lot hooray! pile them up at the bottom. (Again, SHOW THAT VALUE!) In summary, you want it to flow like this: âIs this you?â Describe your clientâs âbeforeâ pain point. âBut, what if it wasnât that way?!â Paint their shiny âafterâ picture. âLuckily, I createdâ¦â The process/logistics âHi. Iâm So-and-So!â Your bio âLetâs get started.â Your CTA and Questionnaire Form Onslaught of testimonials if ya got it! And here is my last, very important piece of advice for writing your âWork With Meâ page: The higher the price, the longer this page should be. Itâs basic math. If you are asking for more money, you want to show youâre providing more pay off. Knock your readers over the head with value. Show them how vast and immense the results are going to be for them! Do it by carefully writing a detailed, thoughtful, shiny âWork With Meâ page. (That was 6 values. Cheers!) Speaking of âworking with me,â applications open on 3/6 for my 90 Day Business Launch program AND Boost Your Biz coaching! Follow these links to sign up for early access to the spring spot of your choosing!
Sunday, April 19, 2020
How Do You Not Start Every Sentence With me?
How Do You Not Start Every Sentence With me?When it comes to writing a resume, do you really have the time to do that? Do you realize how much information you need to include in it? Does your mind work that way? If you do, congratulations!In order to be a success in every single job you take, you should do a good job in writing a resume. And if you are considering, how do you not start every sentence with i, please consider this:Instead of opening a word processor, go to the internet and browse through hundreds of resumes. Now take out a piece of paper and write your resume. Then, if you have time to type it out, that would be even better. Whatever your method is, write it out and then save it somewhere for later use.In just a few minutes, you will have a resume that is loaded with information. The resume can start off with the most important parts and then you can go on to the technical details, if you are interested in those.It will then be easier for you to write the job descripti ons and the job requirements, so you can choose the job that best fits you. And since your resume will only contain the information that you need to work in the company, you do not have to worry about what else people need to know.This is why it is so important to write a resume correctly. If you are worried about the time it takes to write a resume, think about the time you can save in hiring someone that has more experience than you do.There are many other reasons why it is so important to get a wonderful job in your field of interest. Don't hesitate to get started.
Tuesday, April 14, 2020
What Happened After Zappos Got Rid of Its Managers
What Happened After Zappos Got Rid of Its Managers Who hasnât dreamed about a job where you come in and do your work with nobody breathing down your neck or making demands? Sounds pretty much like the ideal gigâ"except that in practice, itâs not always so easy to sweep away the hierarchy that has defined work for, oh, centuries (give or take). Thatâs what the folks at Zappos.com found out when they engaged in an ambitious experiment to yank down the corporate ladder at the Amazon-owned retail site. Dubbed âholacracyâ and championed by CEO Tony Hsieh, the idea was that layers of management were stifling innovation. Itâs pretty much the golden rule of online retailing, but applied in a workplace context: Get rid of the middlemen for better results. âA lot of people in the organization, including myself, felt like there were more and more layers of bureaucracy,â Hsieh told the New York Times in an article about the experiment, which started in 2013 and was in full swing a couple of years later. (Even breaking the mold, it seems, takes time.) As described in the article, the company was grappling with some thorny problems. For starters, without a hierarchy, how do you set pay? With no titles and no promotions, on what grounds can you ask for a raise? Without formal systems for recognition and rewards, some employees became reluctant to take on extra work. And while you might think youâd be more productive if you didnât have to answer emails and send constant updates to your boss about the status of projects, consider this: The idea behind holocracy isnât so much that youâre not accountable to anybodyâ"itâs that youâre accountable to everybody. So that means meetings. Lots of meetings. The Times chronicled workdays filled with roundtable gatherings that were full of engaging communication but left some workers feeling overwhelmed and squeezed for time to get their actual jobs done. Last week, in a follow-up to its initial article, the Times looked at Zappos again to see how it was working through the new manager-free paradigm. Itâs becoming increasingly clear that holocracy isnât for everyone. Over the course of roughly the past 10 months, nearly 20% of Zapposâ employees have left the company. In some work groups, such as one crucial team engaged on a big tech infrastructure migration, nearly 40% had quit. That doesnât mean that there arenât other employees who think not having a supervisor in the traditional sense automatically makes their gig a dream job. But Zappos declined to address the issue with the Times in its follow-up article, which characterized the loss of talent as âanother blowâ to the radical idea of a boss-less workplace.
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